PRODUCT

What's in OwnOrder.

A branded customer app, an operator dashboard, a launch playbook, and the integrations that plug it into the POS and delivery you already use.

The shape of the opportunity

31M. Starbucks loyalty members.

150M+. McDonald's.

85% of Domino's orders, direct.

Your turn.

WHAT YOUR CUSTOMER SEES

Their app. Their points. Their reason to come back.

Branded app on iOS, Android, and web

Their logo, their colours; or a no-download web link for casual orders.

Points, wallet, and rewards

Money on their phone, tied to your restaurant. Reasons to return that don't exist on Zomato.

One-tap reorder of their favourites

Their order history surfaces their usual. Less friction means more orders.

Real-time delivery tracking

Swiggy-grade tracking, your brand on the screen.

What this looks like on your side

INR 50 lakh. A year, back in your business at 100 direct orders/day.

2.5x. Visits from members vs. non-members.

5% better retention = 25–95% more profit.

WHAT YOU GET TO DO

Your dashboard. Your levers. Your data.

Customer database you actually own

Phone numbers, order history, preferences, on your dashboard, not Zomato's.

100% of phone numbers stay yours.

Loyalty engine you configure

Points rate, rewards, cashback, streaks, expiry windows. No coding.

2.5x more visits from members vs. non-members (McDonald's).

WhatsApp marketing

Reorder nudges, expiring-points alerts, new-menu drops. Templates, segments, and scheduling.

98% open rate vs. ~20% on email (Meta / Mailchimp).

Offers and promos

Coupons, first-order hooks, flash deals, referrals. Toggle on, expire on a date.

coupons · first-order hooks · flash deals · referrals

Analytics

Repeat rate, customer lifetime value, menu performance, campaign ROI.

repeat rate · CLV · menu performance · campaign ROI

Multi-outlet and multi-brand

One platform across all your restaurants and brands.

1 platform · all brands · all outlets

WHAT SHIPS WITH THE APP

Software is the easy part.

The reason loyalty programs work for the giants is operational, not technical. What ships alongside OwnOrder is the bit most chains never get.

The launch playbook

What to do in the first 90 days so the app does not just sit on phones.

  • POS, menu, branding, and delivery setup
  • QR code placement on packaging, tables, and bills
  • Staff scripts at checkout
  • First-few-orders incentive design (what to give, when to stop, what burns margin)
  • Definitions of activated, engaged, and retained customers (the framework most restaurant founders don't have)
  • Loyalty calibration (points rates, reward cadence, expiry windows)
  • WhatsApp campaign templates with proven copy
  • 30 / 60 / 90-day milestones and cohort metrics

Ongoing technical support

Quick turnaround on questions and config changes. Integration updates, bug fixes, and new outlet rollouts handled through the engagement.

WHAT IT SITS ON TOP OF

Plugs into the stack you already run.

OwnOrder sits as the layer between your customers and the systems you already use, the POS that runs your kitchen and the partners that handle your deliveries.

OwnOrder integrations: PetPooja, Restroworks, Shadowfax, Porter, WhatsApp Business OwnOrder THE LAYER BETWEEN PetPooja LIVE menu & orders sync Restroworks ROLLING OUT menu & orders sync Shadowfax ROLLING OUT delivery dispatch Porter ROLLING OUT delivery dispatch WhatsApp Business ROLLING OUT customer messaging

Solid: live today. Dotted: rolling out.

WHAT OWNORDER ISN'T

Drawing the lines.

Four mental models prospects often arrive with that aren't us.

Not a POS replacement.

We integrate with the restaurant's existing POS.

Not an aggregator.

We don't list multiple restaurants. Each one gets its own branded experience.

Not a delivery company.

We integrate with delivery partners, we don't operate them.

Not a venture-scale land grab.

Built to grow steadily with a small team, serving chains that value the relationship.

Ready to see what this looks like for your chain?

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