Your own branded app with loyalty, ordering, and WhatsApp marketing. Your customers come back directly, not through an aggregator.
At 100 direct orders a day, a chain keeps INR 2.0–4.05 lakh/month the aggregator would otherwise take (see the math).
Order direct.
Earn rewards.
Fresh food, zero aggregator tax. Straight to your door.
320 points, free burger is close!
Smash Burger
Classic Cheese
Commission alone is 15–30%. All in, an aggregator order costs you 25–35%. And you don't even get the customer's phone number.
18–25% on Swiggy, 15–30% on Zomato (PetPooja, India), plus 18% GST on that commission, packaging, ads, and your share of the discounts.
Of every INR 500 order, INR 65–135 goes to the aggregator instead of you.
500 customers a day, and you can't reach one of them tomorrow.
No points, no wallet balance, nothing tying one order to the next. Next Friday they'll just reopen the aggregator app.
A branded app that keeps customers coming back, without changing how your kitchen works.
Phone numbers, order history, preferences, on your dashboard, not the aggregator's. Know your regulars. Reach them when you want.
Points, wallet balance, streaks. "Your 200 points expire Friday", and they're back. The regulars you already have start ordering like regulars.
Direct orders cost a fraction of aggregator commissions. Savings start day one and grow with your volume.
Plugs into your POS: PetPooja, Restroworks, and more. Orders flow to your kitchen display. Delivery auto-dispatches to Shadowfax or Porter.
Your logo, your colours, your menu. Connected to your POS. Delivery partners configured. Ready for customers.
They place orders, earn points, build wallet balance. Now there's money on their phone tied to your restaurant.
"Your 200 points expire Friday." "New spicy burger just dropped." "Reorder your usual?" Repeat orders on autopilot.
Aggregator Order
(INR 500)
Direct Order
(INR 500)
100 direct orders / day
INR 2.0–4.05 lakh
saved every month.
That's INR 23–48 lakh/year back in your business: the INR 65–135 above, across roughly 3,000 orders a month. Our own arithmetic, not a case study.
Global benchmarks
US numbers, not Indian ones. This is what loyalty does for chains that have run it for a decade.
85%+
of Domino's US retail sales came through digital channels in 2024 (Domino's)
39%
of US restaurant traffic now comes from loyalty members, double the 2019 share (Circana)
25–95%
more profit from just 5% better retention, per Bain research (HBR)
26×
a year is how often McDonald's rewards members visit, against 10.5 for non-members (McDonald's)
OwnOrder was built from running direct ordering for a real restaurant chain: POS integration, delivery logistics, loyalty design, and the daily reality of competing with aggregators. Every feature exists because a real restaurant needed it.
Where India is
69%
of Indian restaurants say they have no negotiating power on commissions
34%
say aggregators have turned their customers into the aggregator's customers
NRAI poll of 8,000 respondents, January 2025 (IANS). The NRAI also took Swiggy and Zomato to the Competition Commission of India, whose probe found both in breach (The Tribune).
For restaurant chains with 5–50 outlets, multi-brand groups, regional chains, anyone tired of the aggregator tax. If that's you, we should talk.
We'll reach out within 24 hours.