PRODUCT
A branded customer app, an operator dashboard, a launch playbook, and the integrations that plug it into the POS and delivery you already use.
The shape of the opportunity, global benchmarks
33.8M. Active Starbucks Rewards members in the US.
150M. McDonald's loyalty users worldwide in 2023, on USD 20bn of sales.
More than 85% of Domino's US retail sales in 2024, through digital channels.
Your turn.
Sources: Starbucks FY24 Q4, McDonald's investor update, Domino's FY24. Starbucks and Domino's are US figures; McDonald's is worldwide. No Indian chain has built this yet.
WHAT YOUR CUSTOMER SEES
Their logo, their colours; or a no-download web link for casual orders.
Money on their phone, tied to your restaurant. Reasons to return that Swiggy and Zomato cannot give them.
Their order history surfaces their usual. Less friction means more orders.
Aggregator-grade tracking, your brand on the screen.
Order direct.
Earn rewards.
Fresh food, zero aggregator tax. Straight to your door.
320 points, free burger is close!
Smash Burger
Classic Cheese
What this looks like on your side
INR 23–48 lakh. A year, back in your business at 100 direct orders/day.
39% of US restaurant traffic, already from loyalty members.
5% better retention = 25–95% more profit.
The INR figure is our own arithmetic, shown in full on the math. The two below it are global benchmarks: Circana and Bain, via HBR.
WHAT YOU GET TO DO
Phone numbers, order history, preferences, on your dashboard, not the aggregator's.
100% of phone numbers stay yours.
Points rate, rewards, cashback, streaks, expiry windows. No coding.
26 store visits a year for McDonald's rewards members, against 10.5 for non-members (McDonald's, US).
Reorder nudges, expiring-points alerts, new-menu drops. Templates, segments, and scheduling.
98% open rate on WhatsApp vs. ~36% on email (Twilio, Mailchimp).
Coupons, first-order hooks, flash deals, referrals. Toggle on, expire on a date.
coupons · first-order hooks · flash deals · referrals
Repeat rate, customer lifetime value, menu performance, campaign ROI.
repeat rate · CLV · menu performance · campaign ROI
One platform across all your restaurants and brands.
1 platform · all brands · all outlets
WHAT SHIPS WITH THE APP
The reason loyalty programs work for the giants is operational, not technical. What ships alongside OwnOrder is the bit most chains never get.
What to do in the first 90 days so the app does not just sit on phones.
Quick turnaround on questions and config changes. Integration updates, bug fixes, and new outlet rollouts handled through the engagement.
WHAT IT SITS ON TOP OF
OwnOrder sits as the layer between your customers and the systems you already use, the POS that runs your kitchen and the partners that handle your deliveries.
Solid: live today. Dotted: rolling out.
WHAT OWNORDER ISN'T
Three things owners expect us to be, and what actually happens instead.
Keep the billing system you already run; orders from your app land in it like any other order.
Your app has your restaurants in it and nobody else's, so no rival can buy a spot above you.
Delivery orders dispatch automatically to Shadowfax or Porter, so you don't have to hire a fleet.
Ready to see what this looks like for your chain?